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How to Build Strong Theories Using Case Studies: A Practical Guide Inspired by Eisenhardt”
Okay, let’s assume you are a researcher wanting to use Kathleen Eisenhardt’s approach to multiple case studies. Based on the sources, here is a detailed step-by-step walk-through of…
Understanding Kathleen Eisenhardt’s Approach to Multiple Case Studies
Qualitative research methods are diverse and often require expertise to navigate and justify. Among these, the multiple case study is a very common approach. When researchers in management…
The Eisenhardt Method for theory building:
The Eisenhardt Method is an approach to building new theories by studying multiple real-world cases. Unlike methods that rely solely on abstract theorizing, it emphasizes gathering detailed, direct…
How Theoretical Sampling Works in the Eisenhardt Method: A Story
Okay, let’s imagine a story about a researcher trying to understand something new using the Eisenhardt Method, and specifically focusing on theoretical sampling. Meet Alex, a researcher. Alex…
Insights and Reflections on the PhD Teaching Seminar Facilitated by Dr. Adam Stoverink
Reflection #1 As a teacher, my job isn’t just about delivering content—it’s also about creating the right environment for learning. The first day of class is critical because…
Understanding Cause and Effect in Marketing: A Simple Guide to Quasi-Experiments
Imagine you’re a marketing manager trying to figure out if running a new ad campaign actually makes more people buy your product. Ideally, you’d run a perfect experiment:…
Critical Realist Case Study Research in IS
The paper titled “Principles for Conducting Critical Realist Case Study Research in Information Systems” by Donald Wynn Jr. and Clay K. Williams introduces a powerful yet complex way…