Process Research
Event study
An event study is a powerful tool used by researchers to assess the financial impact of changes in corporate policy or other events on the stock prices of…
How to Build Strong Theories Using Case Studies: A Practical Guide Inspired by Eisenhardt”
Okay, let’s assume you are a researcher wanting to use Kathleen Eisenhardt’s approach to multiple case studies. Based on the sources, here is a detailed step-by-step walk-through of…
Understanding Kathleen Eisenhardt’s Approach to Multiple Case Studies
Qualitative research methods are diverse and often require expertise to navigate and justify. Among these, the multiple case study is a very common approach. When researchers in management…
The Eisenhardt Method for theory building:
The Eisenhardt Method is an approach to building new theories by studying multiple real-world cases. Unlike methods that rely solely on abstract theorizing, it emphasizes gathering detailed, direct…
How Theoretical Sampling Works in the Eisenhardt Method: A Story
Okay, let’s imagine a story about a researcher trying to understand something new using the Eisenhardt Method, and specifically focusing on theoretical sampling. Meet Alex, a researcher. Alex…
Understanding Cause and Effect in Marketing: A Simple Guide to Quasi-Experiments
Imagine you’re a marketing manager trying to figure out if running a new ad campaign actually makes more people buy your product. Ideally, you’d run a perfect experiment:…
Critical Realist Case Study Research in IS
The paper titled “Principles for Conducting Critical Realist Case Study Research in Information Systems” by Donald Wynn Jr. and Clay K. Williams introduces a powerful yet complex way…